Lee Broom: Observatory
Contacts
www.leebroom.comamyd@leebroom.com
Press kit
Lee Broom Observatory Milan 2018 Lee Broom Observatory Milan 2018 ITLee Broom launches OBSERVATORY
For Milan Design Week,critically-acclaimed global design brand Lee Broom unveils OBSERVATORY in the first of a three-phase launch of new lighting collections for 2018.
Following Lee Broom’s milestone 10-year anniversary in 2017, this year’s launches see the focus return to lighting, which the brand is renowned for. Revealing seven new lighting products, OBSERVATORY is Lee Broom’s most progressive work to date with new stellar-inspired designs playing with proportions of vertical and horizontal space, sculptural, spherical form, and the refraction and reflection of light. Observatory includes four new lighting collecions: Eclipse, Orion, Aurora and Tidal.
OBSERVATORY uses new technology within the collection featuring LED lighting systems and bulbs custom-designed and developed in-house by Lee Broom. Displaying new finishes such as polished chrome, and new interpretations of materials used in past collections, OBSERVATORY marks a new direction for Lee Broom.
In a significant departure from the conventional design week model of previewing new designs several months before they go on sale, products from OBSERVATORY will be available to purchase immediately in-store and online, offering customers instant access to the show and the collection for the first time.
Activities schedule
April 17 | |
---|---|
10:00 — 16:00 | Press preview - Lee Broom will unveil OBSERVATORY, which will be presented in a Grade II listed building in the heart of the Brera Design District at Via Lovanio. |
April 18 | |
---|---|
10:00 — 20:00 | Exhibition |
April 19 | |
---|---|
10:00 — 20:00 | Exhibition |
April 20 | |
---|---|
10:00 — 20:00 | Exhibition |
April 21 | |
---|---|
10:00 — 20:00 | Exhibition |
April 22 | |
---|---|
10:00 — 16:00 | Exhibition |
Exhibitors
& companies
Lee Broom
Location
Amy-d Arte Spazio
Via Lovanio, 6
Milano