With "Purpose and Completeness.", during the Milan Design Week, Agape12 takes its narrative on the evolution of contemporary living one step further, presenting its comprehensive and multifaceted product offering through a selection of spatial solutions and new designs. Objects and systems designed for architecture, whose dimensional, functional and aesthetic versatility enables them to explore its boundaries while, at the same time, indicating future directions.
Within the showroom's renewed spaces a number of episodes present new and interesting takes on the contemporary domestic landscape: effortlessly complete solutions, each with its own mood and intent, capable of maintaining a stimulating degree of abstraction while highlighting the strength of Agape12's complementary brand offering.
Timeless sensibilities decline variety and simplicity. Surfaces become objects that play with sculptural forms and rigorous geometries in the curated lighting, carefully following function while always playing by the same, unwritten design rules throughout every environment, uniting every proposal in an easy to read ensemble bathing in the pure whiteness of the showrooms envelope.
An all-encompassing vision in which Agape’s classics and new products (by Benedini Associati, Konstantin Grcic, Gwenael Nicolas, Patricia Urquiola, Neri&Hu, Marcio Kogan, LucidiPevere and Studiopepe) find their ideal setting thanks to the help of carefully selected partners. Antrax, Key Cucine, Matteo Brioni and Effegibi will once again be on show, while this year’s edition will see Gypsum and CP Parquet make their debut in via Agape12, to provide a full and carefully selected range of products of the highest quality, as has always distinguished the showroom in the heart of the Brera district. The installation will be completed by contributions from File Under Pop, Manifesto Design and also Oyuna and Lanzi, making their first appearance in Agape12. A special thanks to Aesop for providing styling products and Astep for attending with lighting elements.
Exhibition design and graphics by Agape Retail with Gergely Àgoston. Styling by Roberto Barazzuol.
