Souvenir Milano

Between the rooms of a typical Milanese house, a collection of objects that takes the city as a symbol, a journey between design and high craftsmanship.

Again this year, in the setting of Brera Design Apartment something special was organised, designed and realised by independent curator Raffaella Guidobono. The rooms of this typical Milanese house develop a path that focuses on design and fine craftsmanship showing the new collections of Maddalena Selvini, Stories_of_Italy, Agustina Bottoni, Cynthia Vilchez Castiglioni, Sour design for Bottega Nove and Leftover for StudioF. Set up in partnership with the companies present in the Brera Design Apartment including Vitra, Bulthaup, Davide Groppi, Saba and Agape, the interiors host out-of-scale furnishings and coverings, hand-made objects resulting from artisanal processes carried out in the Italian districts of Nove and Murano with old techniques still used nowadays: sandblasting, chamfering, melting and drilling to make unique elements. Soapstone productions, blown glass, Limoges porcelain, brass and hand-split solid wood, timeless manufacturing techniques based on tailor-made designs with the help of simple tools along with new-generation machinery for cabinet-making.

In parallel with all the above, 12 designers were invited to create a new piece for the launch of Souvenir Milano, the first collection of objects that takes the city as a symbol. An exercise on the memory of a radical but yet pop place, encapsulating Milan in useful and limited-edition products purchasable in the apartment itself and online atmilanosouvenir.com. The products range from a brooch evoking the Last Supper to porcelain sequin-magnets as a synthesis of Fashion and a chest for saffron in honour of risotto, but we don’t want to revel more. A place to discover during the days of Fuorisalone, Souvenir Milano offers the view of new icons of the city signed byStories_of_Italy, Maddalena Selvini, Cynthia Vilchez Castiglioni, Agustina Bottoni, Astrid Luglio, Sara Ricciardi, Giulio Ceppi, Giovanna Carboni, Sour for Bottega Nove, Leftover for StudioF, Giulio Iacchetti and Gio Tirotto.

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Brera Design Apartment, via Palermo 1
free entry from April 17th to April 22nd - from 12 a.m. to 7 p.m.