According to the Brera Design Week Theme "Be Human: designing with empathy" the 2018 Design Lessons Award goes to Constance Gennari, founder – together with Marianne Gosset– and creative director of The Socialite Family, a platform that by telling personal stories reveals daily objects and places connecting design with the lifestyle of contemporary families. In an engaging overlap of content and container, the readers will identify themselves with the characters described in the stories, but also with their houses and with their favourite pieces. Empathy and identification were the starting point for the creation of a brand inspired by the most iconic objects photographed in domestic interiors located in Paris, London, Milan and New York and described on the web and on social networks.
www.thesocialitefamily.com