Brera Design District Brera Design Week 2018 is a project of Brera Design District and Studiolabo

Brera Design Week 2018: Swan celebrates its 55th Anniversary


First Floor

During the Fuorisalone 2018  Swan Italia  celebrates its 55th anniversary  in a temporary showflat full of charm  located on via Palermo 1, in the most characteristic and artistic part of Milan,  with an installation curated by its Art Director, Arch. Francesco Lucchese.
The installation explores scenarios and contexts regarding the contemporary living, experimenting with forms and codes to relate with space and objects. 

The space will be articulated in several rooms that will host the new products and welcome the guests.

 On  this occasion Swan will also introduce the new  color and material  palette 2018. 

The company strengthens its partnership with its Art Director, Arch. Francesco Lucchese, with the Hopper collection, which combines values and principles of the historical Italian company : grace, elegance and innovation.

Activities schedule

April 17
10:30 — 20:00 Exhibition
April 18
10:30 — 20:00 Exhibition
19:00 — 23:00 Private party
April 19
10:30 — 20:00 Exhibition
April 20
10:30 — 20:30 Exhibition
April 21
10:30 — 20:00 Exhibition
April 22
10:30 — 20:00 Exhibition

& companies


Swan Italia is synonymous with quality upholstered furniture. Founded in 1963 it made an immediate name for itself as a reference point for the market. Its philosophy is based on a perfect combination of efficient quality standards, meticulous attention to detail and technical production knowledge.

Partner: Lucchesedesign

Lucchesedesign is a multidisciplinary team that coordinates brand identity projects, events, exhibitions and product design strategies for Italian and international companies.The architectural activity is represented by high level projects like public spaces, showrooms, and top private residences.

Partner: Stilnovo

Founded in Milan in 1946, Stilnovo is the most significant entity in the design of the light fixture. The new adventure restarts with the re-edition of iconic pieces and the involvement of new design figures in the development of new items, guaranteeing once again a 100% Made in Italy product.


Swan Italia Temporary Show
Via Palermo, 1 - 1° PT

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