Brera Design District Brera Design Week 2018 is a project of Brera Design District and Studiolabo



olfactory ceramics

CASA GIFU III - olfactory ceramics is a project exploringancestral ceramic know-how from the Gifu Prefecture. The values of Japanese artisans and Swiss designers merge cultures and ages to become olfactory home products.

Since its creation in 2016, the CASA GIFU project is composed of a collection of manufactured objects from the Gifu Prefecture in Japan. CASA GIFU III is the third of a series of cultural exhibitions, taking place during Milano Design Week 2018. The events present the close collaboration between the Swiss design studio atelier oï (CH) and the Japanese manufacturers.

The showroom olfactory ceramics highlights the ancient ceramic crafts from Gifu, a unique region in central Japan where more than half of the entire Japanese ceramic production is manufactured (tiles & household items). Developed with three manufacturing companies from the region, each representing a unique ceramic know-how, the handmade creations designed by atelier oï embody a first edition of scented home products. They pay tribute to traditional craftsmanship, materials and sensory moments. The selected fragrance which accompanies the objects is a sophisticated pinewood essential oil, sustainably made from the best local and natural ingredients in Gifu. The olfactory ceramics will be on sale during the fair; a fusion moment you will want to bring to your home.

Come and experience them in our new location on Corso Garibaldi 42, in the Brera Design District!

Press preview on 16.04, 10-21:00
Gifu Night by invitation on 17.04, 17-21:00

Activities schedule

April 17
10:00 — 21:00 Exhibition
17:00 — 21:00 Private party - Gifu Night - by invitation
April 18
10:00 — 21:00 Exhibition
April 19
10:00 — 21:00 Exhibition
April 20
10:00 — 21:00 Exhibition
April 21
10:00 — 21:00 Exhibition
April 22
10:00 — 21:00 Exhibition

& companies


Known as the soul of Japan, the GIFU Prefecture is located on the island of Honshu. Its rich natural resources are a reflection of its plural region. They span a wide range of craft and industrial traditional know-how, historically related to its natural abundant in water environment.


HOUSEN-GAMA first began as producer of ceramic tableware in Toki in the Gifu Prefecture in 1947. Distinction is made by its own unique clay material: two specific porous and non-porous marbled materiality emerge from the local surrounding sources of minerals and high quality pottery clay.

Kashimo Forest Association

The pinewood forested area of Kashimo in Gifu has long been a source of superior timber and is today the only home left to Japanese cypress trees over 300 years. The challenge of the Kashimo Forest Association now consists in finding a balance between environmental and cultural heritage.


Ryotaro Kato is a ceramic artist belonging to the 8th generation of a potter’s family in Toki city, with over 220 years of Kobei-gama's history. Immersed in the ancient know-how and committed to continuing the traditions, he derives from them thanks to a hand signature with innovative design.


Miyama is an internationally known porcelain manufactoring company, specific for its pressure casting method (permanent mold casting with air pressure). Their successful in-house designers, based in Mizunami city, create for special editions & for an industrial scale, distributed and sold overseas.

Tajimi, Mizunami & Toki cities

The cities of Tajimi, Mizunami & Toki in Gifu are home to Mino-yaki’s ceramic ware, covering more than half of Japan’s entire pottery production. Its history of 1300 years arises from the surrounding rich sources of minerals and high quality pottery clay.


Corso Garibaldi, 42

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