Brazil in Milan: an overview of how sophisticated and creative Brazilian Design
Apex Brasil presents Be Brasil
Brazilian Pavilion at Via Maroncelli 14 (Spazio Edit Milan)
When you enter the Be Brazil Pavilion you can hear the Bossa Nova, a music made of colours, feel the creativity, and see innovation and originality, a mix brought by the soul of Brazilian design. From 17 to 22 of April the appointment is at Spazio Edit, in via Maroncelli 14. Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, will present 65 artists to tell the story of Brazilian design from Modernism to today.
At Spazio Edit different projects will be presented in the spirit of a journey that will bring visitors directly overseas diving deep into Brazilian culture and creativity. The products presented showcase innovative uniqueness highlighting the characteristics of a country, where design is one of the main business drivers. In partnership with the Brazilian Consulate General in Milan, the exhibition will showcase the sustainable, diverse and innovative side of Brazilian design, providing the spectator with an overview of design starting in the 1940´s, with modernist objects, up to the contemporary and experimental designs of our times.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.
Via Maroncelli, 14