Brera Design District Brera Design Week 2018 is a project of Brera Design District and Studiolabo
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F Design Week

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THE PINK SIDE OF DESIGN

During the Design Week, there are many moments of discussions and talking areas, with important names from the Design's World, such as Stefano Boeri, James Bradburne and Massimo Roj.

There will also be two exclusive cocktail parties reserved for selected F's guests: the first one, on Monday 16th April and the second one, on Friday 20th April with Malika Ayane.

Event in Collaboration with: Nissan Intelligent Mobility (Official Car); OVS (Main Sponsor); Boccadamo (Sponsor); L’Oreal Paris e FRANCO CURLETTO (Beauty Partner); BaByliss Paris (Beauty Partner); LAGO (Partner); Facile Ristrutturare (Partner); CIFO (Partner); LOMBARDA FLOR by MANIFESTO (Green Partner); Radio Monte Carlo (Media Partner); Red Bull, Häagen-Dazs, LONGO, Ca’ d’Or e Sant’Anna (Food&Beverage).
Under the patronage of the Municipality of Milano and Milano Design Week

Activities schedule

April 17
11:00 — 21:00 Exhibition - DESIGN AND FOOD Design enters with a leading role in the food's world and defines a new language based on experience.
13:30 — 14:00 Workshop - Facile Ristrutturare
15:00 — 16:00 Conference - "NUTRIRSI DI DESIGN" With Luciano Galimberti, ADI President
16:30 — 17:30 Conference - "IL COLORE DÀ PIÙ GUSTO" With Eliana Liotta, jounalist and author of the "Smart Food Diet"
17:30 — 18:30 Conference - "QUESTO PIATTO MI EMOZIONA" With Chef Filippo La Mantia and Blogger Chiara Maci
18:30 — 19:30 Show - Showccoking with Filippo La Mantia
19:00 — 21:00 Cocktail party - Dj set
April 18
11:00 — 21:00 Exhibition - GREEN THINKING Ecosustainability becomes a way to live contemporaneity: architectural interpretations and large traditional gardens.
11:00 — 12:30 Workshop - Facile Ristrutturare
13:00 — 14:00 Workshop - BEAUTY EXPERIENCE: discover the BaByliss Digital Sensor line! Perfect hairstyle in a few minutes
15:00 — 16:00 Conference - "ARAZZI VERDI: DISEGNARE CON LE PIANTE" With Patrick Blanc and Flavio Pollano
16:00 — 17:00 Conference - "GHIACCIO E NATURA: I MATTONI DEL FUTURO" With F. Cesa Bianchi, project director of "Stefano Boeri Architetti", and S. Pujatti, architect ElasticoSpa
17:00 — 18:00 Conference - "L'ITALIA È UN GRANDE GIARDINO" With Judith Wade, "Grandi Giardini Italiani" President and Lorena Lombroso, giornalista ambientale. Special guest CIFO
18:00 — 19:00 Conference - "FLOWERS, FORM, FASHION" With Bruno Brugiani, Manifesto Flowers
19:00 — 21:00 Cocktail party - Dj Set
April 19
11:00 — 12:30 Workshop - Facile Ristrutturare
11:00 — 21:00 Exhibition - LVING THE HOUSE AND THE CITY Many advices from experts to buy the right pieces. The big projects that transform Milano.
13:00 — 14:30 Workshop - BEAUTY EXPERIENCE: discover the BaByliss Digital Sensor line! Perfect hairstyle in a few minutes
15:00 — 16:00 Conference - "SOGNARE, PROGETTARE, SCEGLIERE: IL MOMENTO DELL'ACQUISTO" With L.Angius (Lovethesign founder), V.Syriopoulou (art director) and S.Passera (designer)
16:00 — 17:00 Conference - "DAL CUCCHIAIO ALLA CITTÀ" With Massimo Roj, architect Progetto CMR and Daniele Lago, Lago Design creative director
17:00 — 18:00 Conference - IL RINASCIMENTO DI MILANO, UNA CITTA' DINAMICA E IN EVOLUZIONE With Stefano Boeri, President Triennale, James Bradburne, Director Pinacoteca di Brera
18:00 — 19:00 Conference - PRESENTATION OF "IN VIAGGIO MILANO" With the director in chief Emanuela Rosa-Clot
April 20
11:00 — 21:00 Exhibition - MODA&LIFESTYLE Design incursions into fashion and lifestyle world are frequently present! There are no borders: creativity becomes a lifestyle.
11:00 — 12:30 Workshop - Facile Ristrutturare
14:00 — 15:00 Conference - "GREEN E BEAUTY, I SEGRETI DELLA TENDENZA NATURALE" with Franco Curletto, hair stylist
15:00 — 16:00 Conference - "LE ARTI SI INCONTRANO: DAL LABORATORIO ORAFO ALLA FORNACE" With Silvia Damiani, "Damiani Group" vice-president
16:00 — 17:00 Conference - "LA SOSTENIBILITà è DI MODA" With OVS' Fashion Director Caterina Salvador
18:00 — 19:00 Conference - "DESIGN SENSORIALE" With Stefano Giovannoni, designer, e Gianpaolo Re, AD Immagine Art of Fragrance
19:00 — 21:00 Cocktail party - COCKTAIL PARTY WITH MALIKA AYANE Malika will give life to the F Lounge - BY INVITATION ONLY
April 21
10:00 — 21:00 Exhibition - MILANO, A CITY TO LIVE Great personality from the Milan Design and Made In Italy world, will be present to tell the never ending changing city.
10:30 — 12:00 Workshop - Punto Trama Superficie with OVS and Peggy Guggenheim Collection
14:00 — 15:00 Conference - "PROGETTARE E VIVERE DI DESIGN" With Giulio Cappellini, art director of Istituto Marangoni and Costanza Salvà, interior designer
14:45 — 15:45 Conference - "MILANO, CAPITALE DEL DESIGN" With Giovanna Castiglioni (designer) and Roberto&Ludovica Palomba (designers)
15:30 — 16:30 Conference - "LE CITTÀ DEL FUTURO" With Massimo Roj
16:30 — 17:30 Conference - "A CASA CON STILE" Paola Marella for Facile Ristrutturare
17:00 — 18:00 Show - SHOWCOOKING, CHEF FILIPPO LA MANTIA
17:30 — 18:30 Workshop - Facile Ristrutturare
19:00 — 21:00 Cocktail party - Dj Set
April 22
11:00 — 19:00 Exhibition - The last F Design Week's meeting.
11:30 — 13:00 Workshop - Punto Trama Superficie with OVS and Peggy Guggenheim Collection
13:30 — 14:30 Workshop - BEAUTY EXPERIENCE: discover the BaByliss Digital Sensor line! Perfect hairstyle in a few minutes
14:30 — 16:30 Workshop - Facile Ristrutturare
17:00 — 18:00 Show - SHOWCOOKING, CHEF FILIPPO LA MANTIA

Exhibitors
& companies

F Design Week

During the Design Week, there are many moments of discussions and talking areas, with important names from the Design’s World, such as Stefano Boeri, James Bradburne and Massimo Roj. There will also be an exclusive cocktail party for the public of the Design Week with Malika Ayane, on Friday 20th.

Location


Robertaebasta - Temporary
Via Formentini 4/6
Milano


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